Sublimino offers custom hypnosis audio tracks, blending hypnosis, subliminal messaging, and binaural beats to promote personal growth. Their approach is rooted in the science of re-wiring the brain to enhance cognitive performance and reduce stress. In my role, I led a complete overhaul of the brand's web presence, transforming a previously complex and unconvincing user experience into one that is both engaging and trustworthy.
As the lead web designer, I spearheaded the website redesign—from the onboarding flow to the payment process—infusing each step with the company's vision and values. User interviews and continuous feedback were essential in refining the user journey. Additionally, I led a creative overhaul of the product packaging, enhancing both its visual appeal and marketability.
Collaborating closely with the marketing team, we aligned the website redesign with strategic marketing initiatives across all platforms, adopting a 360-degree approach to enhance brand credibility and foster user trust. Our ongoing partnership with Sublimino’s team focuses on fine-tuning the user experience to boost conversion rates and drive sales.